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What is Copyright Assignment?

A trade mark often consists of a logo, think NIKE, MERCEDES. Generally speaking, if you have an employee draw up your logo, you as the employer, own the copyright.  However, as often happens, if you engage your local graphic designer...

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What is Trademark Registration?

In Australia, there are two concurrent trade mark systems; one established through use, under common law, the other through registration under the Trade Marks Act 1995. 

To secure registration in Australia...

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What is Marketing? 

If you think marketing is simply about where do I place an ad or promote myself, then you are like a lot of people: looking for a short term fix with no real prospects of success...

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