Improving Graphic Design Costs

The actual graphic design process (hands on the tools) is the last process a business should think of … that may sound strange coming from a creative. Content is King Content is defined by copy, data, information that is displayed within a...
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Just what the heck is Branding?

Graphic Designers help you with your ‘visual branding’, you know your logo design, marketing collateral such as brochures POS and the like, websites, the things that make you look good. BUT if you don’t have your 'business branding and...
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How to Build a Good Logo

I once had a client starting a new business wanting a logo designed and the brief was "we want a koala bear riding a horse jumping over a creek" ... It’s exciting building, running or buying a business – the research, the planning, the...
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Knowing your ‘TM’ vs ®

Have you ever seen a company name, brand or product with a ‘TM’ symbol next to it? Have you ever wondered what that actually means? Sometimes you might see a ‘TM’ and sometimes you might see a ®, but what is the difference between TM...
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What is a Content Management System?

A Content Management System (CMS) is a web application that allows you to access and change content on your website with minimal training and with relative ease. No need for programming experience. All you need is a web browser, internet...
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What kind of Business Card do I need?

Your business cards are usually a foot in the door. The overall design needs to be clear, visually appealing and lets prospective clients know exactly who you are what you do. What information should I put on my business cards? You should...
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What is Trademark Registration?

In Australia, there are two concurrent trade mark systems; one established through use, under common law, the other through registration under the Trade Marks Act 1995. To secure registration in Australia, an application is filed for your...
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Copyright Assignment for Logos?

A trade mark often consists of a logo, think NIKE stripe ®, PUMA cat ®, MERCEDES star ®. This image can be instantly recognisable and evoke immediate thoughts and feelings linked to the brand. This logo is not only a trade mark but also...
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I'm a father, husband, artist, toiler of a veggie patch & surfer, my phone is not always in reach.