Just what the heck is Branding?

Graphic Designers help you with your ‘visual branding’, you know your logo design, marketing collateral such as brochures POS and the like, websites, the things that make you look good. BUT if you don’t have your 'business branding and...
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How to Build a Good Logo

I once had a client starting a new business wanting a logo designed and the brief was "we want a koala bear riding a horse jumping over a creek" ... It’s exciting building, running or buying a business – the research, the planning, the...
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Knowing your ‘TM’ vs ®

Have you ever seen a company name, brand or product with a ‘TM’ symbol next to it? Have you ever wondered what that actually means? Sometimes you might see a ‘TM’ and sometimes you might see a ®, but what is the difference between TM...
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Copyright Assignment for Logos?

A trade mark often consists of a logo, think NIKE stripe ®, PUMA cat ®, MERCEDES star ®. This image can be instantly recognisable and evoke immediate thoughts and feelings linked to the brand. This logo is not only a trade mark but also...
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I'm a father, husband, artist, toiler of a veggie patch & surfer, my phone is not always in reach.