Sunreef Logo Design and Visual Branding
Sunreef Mooloolaba is a PADI 5 Star Training Centre and offers accredited dive courses for all levels of divers as well as local reef dives in the Sunshine Coast region including the ex-HMAS Brisbane, Also offering international dive trips and travel as well as Swim with the Whales experience, dive equipment sales and servicing.
Sunreef’s Communications / PR partner Reflected Image Productions engaged BJN to over hall an existing Sunreef logo and visual branding to reflect a new interior and exterior shop front, which is edgy and modern at The Wharf Mooloolaba.
Our brief was to redevelop or redesign the existing logo, shop signage, business cards, letterheads, with compliments, press advertisements ...
Also tasked with the redesign of the Whale One logo, to fit within the overall tone of the Sunreef visual brand.
Such a broad project to work on. At BJN we love working with our business associates to provide effective visual communications and associated assets for clients.
With an already strong local and national Sunreef visual brand, BJN and Reflected Image Productions decided to tweak the existing logo. Changing to a ‘new’ logo would send a confused message and erode the overall brand that has been built in the past 3-4 years. The Whale one logo is a fresh modern take on the old brand.